Throughout the world, the premium marine brand that consumers associate with is Mercury! For more than 60 years Mercury has been inventing, designing and building ,marine propulsion systems - outboards, sterndrives, inboards and propellers. Today Mercury Marine proudly retains its unmatched record of leadership, innovation and service, but these qualities extend far beyond their propulsion systems. Through their national network of authorised dealers, Mercury markets complete boats, a full line of boating accessories, trailers, fishing accessories...In fact all your needs for boats or boating, Mercury can supply.
Mercury brands include Mercury outboards, Mariner outboards, MerCruiser sterndrives and inboards, Bermuda Fishing Essentials, Bermuda Boats, Savage Aluminium Boats, Quicksilver Inflatables and MotorGuide Electric Motors.
History
In 1939, Carl Kiekhaefer was a young engineer fresh out of college. With financial help from his father, he bought a dying outboard motor manufacturing company in Cedarburg, Wisconsin.
He never intended to get into the outboard business. His plan was to make magnetic separators for the dairy industry. But included in the assets of the company were 300 defective outboards that had been rejected by a large mail order retailer.
Carl needed cash to keep his new business running, so with a small crew, he rebuilt the motors and sold them back to the mail order company. The engines performed so well that the buyer placed an order for more. Soon a second firm asked him to design and build an alternate-firing twin cylinder model.
The Kiekhaefer Corporation was in business and so Mercury was born.
WorldWide
While Mercury Marine is based in the United States of America, the company services the global boating marketing. With distribution centres strategically located throughout the world, Mercury has the resources to support dealers, distributors and customers.
Mercury has a direct presence in Australia with their Dandenong (Melbourne) office responsible for activities through the Australia, Asia and Pacific regions. In this region Mercury has branch offices in Brisbane & Sydney - Australia, Auckland - New Zealand, Singapore, Selangor - Malaysia, Suzhou & Zhuhai City - China. |  |
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